How To Start a Website For Your Small Business in 5 Steps

Every business needs a website. If you’re not tech-savvy, you may not know how to start one. This guide will help you get started. Every step is explained so you know what to do and how to start a website for your business.

You can go on different routes when starting a website. There are many choices you can make and there are lots of options, which is why these kinds of guides are always different. We tried to make it as easy as it can be for any level of expertise.

Step 1: Get a Domain Name

The first step of starting a website for your business is getting a domain name. Your domain name should, in most cases, be the name of your business/brand. However, the choice is still up to you and if you can come up with something more creative than your brand name, go for it.

Use a domain name provider like Namecheap. They have other domain extensions aside from the classics like .com, .net, etc. You can use something like yourbrand.rocks. You can learn more about Namecheap and their domain extensions in our review.

Step 2: Get Web Hosting

Once you’ve chosen your domain name, the next step is to buy web hosting in order to host your own website. You can read our guide on how to choose a web hosting provider to help you narrow down your options.

For this guide, we’ll be using WordPress, since it’s one of the most documented and easiest CMSes to use.

Some notable hosting providers are:

• iWebFusion for cheap, shared web hosting. If you don’t plan on creating a complex website with lots of visitors, you can safely use shared hosting.
• Kinsta for fully managed WordPress cloud hosting. Go with this option if you want the speed and dedicated resources that a cloud server provides.
• Vultr if you want to manage a server yourself and install WordPress yourself. This is not recommended if you’re a beginner.

You can explore other WordPress hosting options here.

Step 3: Choose a Theme for Your WordPress Website

WordPress has lots of free (and premium) pre-made themes you can use that would fit your business. Whatever your business is, be it a restaurant or a small consulting company, there’s a great WordPress theme you can use that would fit that category.

Some resources that would help:

• The official WordPress.org directory for free WordPress themes.
• Themeforest – a huge directory of premium WordPress themes

Or you can just use google and find a theme.

Installing the theme can be done with a couple of clicks. Most themes use a visual editor, so you don’t even need coding skills to set it up.

Step 4: Design and Customize Your Website

Choosing and installing a theme is not enough. You need to customize your website (specifically the design) so your website stands out and better fits your branding. This includes using a custom logo and custom images and icons for your website’s sections or blog posts.

Penji is a great service you can use to get professional designers to design your logos and all graphics you need for your website. You can even use Penji for custom graphics for your marketing needs, including social media marketing.

Pay great attention to the design as it’s the first thing most people notice when visiting your website.

Step 5: Promote Your Website

Now that you officially started and customized your website, the next step is to promote it. This is arguably the most difficult step that takes a lot of time and skills to succeed at.

There are multiple ways you can promote your website. You can use SEO to gain relevant search traffic. You can use Social Media Marketing. This is where Penji would come in handy with their social media content design. You can even use offline advertising if the niche you are in is right and attract visitors to your website using offline marketing. Again, the options are unlimited.

This is the step you need to focus on. There’s no point in starting a website if nobody visits it. You should use your website to attract new customers or get new clients for your small business. There are upsides to owning a website even if it doesn’t help you convert, like branding and brand awareness. It can even be used for something as simple as contacting you or getting more information about the services you offer. Whatever the needs may be, there’s always a need for a website for your small business.