There is nothing mystical about SEO (search engine optimization). You have most likely heard about it even if you don’t own a website. Basically, it is a measurable and repetitive process that sends indicators to a search engine that your blog, web page, or website are worth ranking in Google’s index. Google uses an intricate mathematical system known as an algorithm to assign a rating to all web pages and all the searches internet users make. The algorithms determine what page should rank high for the content that internet users are searching for.
Do you still need more answers to the question:
What is SEO optimization?
SEO and marketing are like shadow and body. Through SEO Optimization, you have a high chance of ranking in top positions for the main keywords, meaning that your site will attract more traffic. Note that there are two types of website search engine optimization: white hat SEO and black hat SEO. The former is accepted by Google while the later is a shady technique that violates Google Webmaster rules. Here, we shall focus on legit search engine optimization (SEO) that brings long-lasting outcomes.
If you are new to SEO, you should know that there are many aspects to it besides writing an SEO-friendly article that you would get from any online essay writing service. Sometimes, it is all about structuring your site in a way that Google understands and making it better for your audience. This article will describe 10 areas of SEO search engine marketing for an educational website. If you still need more clarification, worry not because we shall explain everything in details.
What goes into SEO?
In SEO, you aim at increasing your website traffic, both in quantity and quality through organic results on the search engine. To help you understand this concept, here is a rundown of the SEO parts.
- Traffic quantity: The size of audience landing on your site via search engine results pages or SERPs.
- Traffic quality: The number of visitors who are actually interested in your products.
- Organic results: traffic that comes naturally without costing you a dime
How does SEO work?
Think of search engines as a question box where you throw in any query, e.g. Yahoo! Bing, and Google. When you pose a query, you receive a list of links to sites which have possible answers to your question. Do you know what the secret behind the links that appear on top of the search engine? What happens is that the search engine uses a crawler to gather data about web content to create an index. The index is channeled through an algorithm that matches the information with your question. And that is all about the search engine part. Coming to optimization, a lot of things come into play e.g. meta descriptions, title tags, informative content, internal links and so on.
Reasons you need SEO
If you have a website, most of your web traffic comes from the main search engines. Social media is another source of traffic but the commercial search engines are the primary navigation methods. They are special in the sense that they give targeted traffic i.e. potential consumers who are looking for your products. Search engines act as the avenues to making this happen. It is very important for search engines to find your site and add your data to their database so you don’t lose opportunities for driving traffic to your site.
Statistics reveal that organic search traffic can determine the success of your organization. Targeted traffic offers more revenue and publicity than any other form of marketing. As such, investing in SEO can provide tremendous ROI that no other promotional strategy can give.
Can the search engine find your website without SEO?
The simple answer is no. Search engines need help even though they are very smart. Their developers work on improving techniques to enhance results for the end users. Nonetheless, the operations of search engines are limited. To ensure that search engines find your website faster, you should create and submit a sitemap, and share your website and articles somewhere around the web (ex: social media). If you’re using WordPress, you can install an SEO plugin that automatically generates and submits a sitemap for you, and a bunch of other SEO things. While the right SEO can garner thousands of potential clients, making a wrong move can have detrimental effects on your site in terms of ranking.
Who should do your SEO?
Besides making your information available to many internet users, optimized content boosts your ranking. With the internet becoming increasingly competitive, SEO marketing companies are offering great benefits to clients and their visitors. Since SEO is a complex subject matter, it is better to find an expert to do it on your behalf. But you still need to learn the basics and combine that knowledge with practice. SEO marketing services differ significantly with some providing general and broader services while others are highly specialized.
About the Author
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Nicole Lewis is a tutor at EduBirdie . When she is not teaching, she is either chilling with her family, entertains herself with mountain biking with her friends or reading mystery books. She has a thing for plot twists.