Have you ever come across a website that confuses you completely? More so, annoyed you at a time when you needed help in real-time?
If you have experienced such a website that felt like a complete waste of time, it should not be difficult to understand your audience’s feelings if your website experience is not optimized.
User Interface (UI) is one critical element that can ensure your website experience is always superior. However, here’s the thing.
Getting an optimum UI experience is not always easy.
There are so many areas that can create confusion. From navigation flow to content architecture, design complexity, site structuring, and many more.
But fret not. You have help.
In this blog post, we not only answer why UI is so critical for your website optimization. We dive deeper into the building blocks of a great UI experience in 2021.