4 Ways to Gain a Competitive Advantage via Your Website

According to various studies, it takes approximately 50 milliseconds for visitors to form an opinion on a website. If you cannot convey your company’s value, professionalism, or services in a small timeframe, you might struggle to compete with your online rivals.

If your website has a high bounce rate, abandoned carts, or poor sales, you may need to make changes to your company and landing pages. Read these four ways to gain a competitive advantage via your website.

1. Focus on Value

Modern consumers are looking for value-for-money products and services. Yet, you mustn’t confuse value with price. Value is about providing visitors with reasons to choose your brand over its rivals.

Gain a competitive advantage by promoting the many benefits of your brand at the top of your home page and landing pages.

A customer might choose your brand over rivals if it offers:

• Free shipping
• Hassle-free returns
• Helpful and well-written content
• An attractive loyalty program
• A discount for first-time customers

2. Introduce New Services

A lack of products or services might encourage potential customers to leave your site and reach out to a competitor. Providing and promoting new services could increase your company’s customer base and profitability.

You might believe you don’t have the time, money, or energy to introduce new services, but options are available to expand your services and revenue without consuming your company’s time.

A white label and reseller SEO program from clickintelligence.co.uk is a prime example. Digital marketing agencies can add or increase an SEO service without fuss, as they can outsource tasks to the white-label SEO reseller partner. It will help companies compete with direct rivals, scale their services, and generate more revenue.

Another example is to start offering web hosting and support services. There are a lot of options out there to get a reseller hosting plan from various hosting providers. Some of them offer seamless white-label solutions too.

3. Transform Your Web Design

Blow your competition out of the market by transforming your company’s web design. An aesthetically pleasing, easy-to-use, and uncomplicated site will provide a positive user experience. As a result, a visitor is more likely to buy a product or service from your website or give your business a call.

A top-notch website will increase sales, improve trust in your brand, and convince a consumer to choose your company over a rival. Work with one or more talented web designers to create a smooth, simple, and professional website that encourages customers to place orders time and again.

4. Add a Live Chat Support

Customer service must be at the heart of your website to attract customers in their droves. Live chat support is a must-have for any business wanting to improve customer satisfaction and compete with more successful rivals.

The handy feature will humanize your brand, provide immediate answers to customers’ questions, and improve confidence and trust in your business. Also, a live chat feature is a great way to convey your brand’s personality, as a visitor will have an opportunity to talk to an employee from the company. If you can solve a customer’s problem right away, it could secure their trust, custom, and loyalty. The feature could provide a competitive edge while conveying you run a caring, helpful business.

These are just 4 examples of how your website can be better than your competitors. There are hundreds of more ideas and options to explore. If you have anything to add, feel free to leave a comment below.