Most people have a smartphone these days. It’s not just a luxury item anymore, it offers many features that can make your life simple and more convenient, and it’s one of the best investments you could make into optimizing your daily life if you don’t have one yet. At the heart of each smartphone’s ecosystem are all the apps we use on a daily basis. And while the great variety of free solutions in the app store can seem very enticing, it also comes with some strings attached that people rarely stop to consider.
The truth is that apps are not really your “friends”. They’re not made by people with your best interests in mind in most cases, even apps that are explicitly marketed as such (like self-improvement apps – in fact, they can be major offenders). If that sounds weird to you, read on – there is a darker side of the app market that you might be completely unaware of.