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4 Approaches to Embracing Privacy in Marketing

It’s undeniable that technology is constantly developing, but with the advancement of technology come many societal changes. While one group of people enjoyed the fact that they were receiving ads that were highly relevant to them, others felt frightened about how much these companies knew about them.

Over time, people became concerned about the different ways in which devices collect our personal information. For example, some research shows that almost 80% of internet users feel as if they have lost control over their personal data.

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