There are many options and alternatives at our disposal, making it difficult to choose amongst them, whether it’s which web hosting provider to get, what store to shop at, which smartphone to buy, which roofing company to hire, or even what business methodology to use. Since comparing and contrasting various possibilities is only natural, comparative pieces and material are in high demand and highly useful for a successful content strategy.

It’s crucial that you never disparage any of the things you’re comparing while writing a comparison. It is important to note if a particular feature is not essential to the operation of the product because it may still be superior in other ways. Use tool X because it’s the best, but a good comparison doesn’t say that. Use tool X if this is your use case, and tool Y if this is your use case, according to a good comparison. This is particularly true if your product is being compared, as it can otherwise come across as prejudiced.

Continue reading →