Customers looking for ‘service-based businesses’ often have a longer inquiry-based purchasing route. This means they are looking at different companies to find the best one for, let’s say, their home’s upgrades or fixes. Most of this investigation is done by the internet, which is why businesses must ensure that their online presence stands out from the competition. Maintaining an up-to-date website with content related to their services, customer reviews, and blog posts can help customers make informed decisions.
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Whether you’re a business or an individual offering services, your journey starts with web hosting services. You need a website to have an online presence, but when you control your brand’s online space, remember web hosting isn’t just about tech. Like any business deal, web hosting has legal rules to follow.
While not obvious at first sight, cybersecurity has an immense role in SEO ranking. There are numerous dangers to which your business is exposed if you don’t recognize the importance of cybersecurity.
Endurance International Group (EIG) stands as a titan in the web hosting industry, not for its stellar service or commitment to customer satisfaction, but rather for its relentless acquisition spree and the subsequent decline in quality across its vast portfolio of hosting brands. Founded in 1997, EIG has morphed into a conglomerate notorious for its cutthroat tactics and profit-driven approach, leaving a trail of disgruntled customers and tarnished reputations in its wake.