There are many ingredients to fantastic SEO. The websites that perform best often have great content, plenty of backlinks, and boast an outstanding user experience. After all, Google, which covers over 90% of the online search space, is concerned with more than just sending people to the most relevant results. They want to send them to great websites too, and it’s vital to look beyond what’s on the page. Instead, site owners need to think about how people interact with their page, how it’s presented, and the speed at which it loads.