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5 Steps in Conducting a Competitive Analysis and the Benefits from It

5 Steps in Conducting a Competitive Analysis and the Benefits from It

We live in the most competitive market ever. Today it is more important than ever for you to analyze your competition. It is how businesses understand the position of their brand and product and learn how to stay ahead.

Unless you know who you’re competing against, how can you create a strategy that beats them?

Those who are smart about business find ways to convince clients to pick their offerings over any other. This is what competitive analysis is all about.

Before we focus on how you can implement such an analysis, we should first look at the why.

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5 Online Security Measures to Instantly Up Your Cybersecurity

5 Online Security Measures to Instantly Up Your Cybersecurity

One of the immutable facts of 21st-century life and a life lived online is that we, as well-meaning users of the internet and internet-connected hardware, are vulnerable. The vastness of cyberspace and the relatively few people who truly understand how to navigate and exploit its protocols mean that there are ample pickings when it comes to theft, intimidation, and exploitation. The cybersecurity threats we face online are constantly growing and changing, and so living and doing business online requires vigilance. With that in mind, below are 5 online security measures to instantly up your cybersecurity in 2021.

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