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5 Steps in Conducting a Competitive Analysis and the Benefits from It

5 Steps in Conducting a Competitive Analysis and the Benefits from It

We live in the most competitive market ever. Today it is more important than ever for you to analyze your competition. It is how businesses understand the position of their brand and product and learn how to stay ahead.

Unless you know who you’re competing against, how can you create a strategy that beats them?

Those who are smart about business find ways to convince clients to pick their offerings over any other. This is what competitive analysis is all about.

Before we focus on how you can implement such an analysis, we should first look at the why.

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Web Design and Development: The Yin and Yang of Internet Usability

Web Design and Development: The Yin and Yang of Internet Usability

Almost anyone can create a website, write an article, or claim they’re a designer with basic skills and training; they don’t need special job training or a specific career. However, an efficient page can make all the difference. Most users are looking for a fast, easy-to-use, and somewhat entertaining experience. Every second matters and any delays, inconveniences, or design flaws can turn away potential or existing customers.

It’s important to find a perfect balance between a web page’s design appearance and functionality. A webpage with an amazing theme, fun images, and impressive visuals that takes forever to load due to errors with JavaScript won’t keep visitors engaged for long. The same is true for the inverse situation, where the code might be fantastic but the design is unappealing.

To ensure a top-notch experience, you have to maintain stellar communication between the web designers and developers in terms of ideas and for every project. It’s also essential to clarify what your company, and its clients, want with great detail. The more information, the better. This article takes a look at both sides of the coin and what each brings to the table for website optimization.

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